Smooth - Shampoo

Love love love this shampoo! First off, the ingredients list is so good, give my hair all of the vitamins! This shampoo helped decrease my frizz, hydrate it, and made it so smooth. My hair is so much healthier! I’m obsessed!

Hair feels smooth and shiny!

This Virtue Smooth Shampoo has made my hair feel smooth and glossy for days! I only wash my hair twice a week and I've been loving the way this shampoo makes it feel. It's hydrated and shiny and easy to style. Plus it smells great! Would highly recommend!

Perfect hair

I have curly hair and this shampoo had worked so well for it. I noticed that I have way less frizz and way more smooth strands that are soft to the touch and managable. I love running my fingers through my hair, it feels so nice!

Love!

Smells good and works great! My hair feels super soft and hydrated after using this shampoo. I have frizzy wavy dry hair that normally doesn't see any difference when using smoothing shampoo and I was really surprised that this worked for my hair. Would definitely recommend!

Game-Changer for Frizz Control and Smoothness!

I’ve tried countless shampoos that promise smoothness, but Virtue’s Smooth Shampoo actually delivers. My hair feels softer and noticeably more manageable after just a few washes. What really impressed me is that it tames frizz without weighing my hair down—something I’ve always struggled to find. The scent is subtle and clean, and a little goes a long way, which makes the price point feel totally worth it. Plus, knowing that it’s packed with real science (Alpha Keratin 60ku!) gives me peace of mind that I’m not just coating my hair—I’m actually improving it. Highly recommend for anyone battling frizz, dryness, or just looking to level up their hair care routine.

I love the new life this has given my hair and how soft and full it has been. It is repairing my hair and making it feel so new and beautiful. This is a great shampoo that works from the scalp to the ends.

Love it

I received something in exchange for this post. I was a bit skeptical about this shampoo but I have to say I love it. Love how it leaves my hair the texture it gives it and it smells amazing. Love the packaging.

Love this

This smoothing shampoo works wonders on my hair that is typically super frizzy and thick. It makes my hair look my hydrated and it doesn’t frizz up at all during the day. I highly recommend this to anyone.

The shampoo is so thick and creamy and works so effortlessly into a rich lather. A little goes a long way. It cleans my hair well, but I can also feel my hair getting hydrated and moisturized. My hair is super soft after washing, almost as if I put conditioner. My hair stays soft, even after I heat style it

Nice shampoo

This shampoo is good, it’s lightweight, beautiful subtle scented, it lathers easily. It feels nourishing, not stripping at all. My hair feels clean and hydrated, def a great every day shampoo. I’ve frizzy, wavy hair and I’ve been using this shampoo for over two weeks now and didn’t notice much difference about the frizz reduction, to be honest.

Yes! Yes! Yes

I absolutely love this shampoo. I struggle with thin hair due to my blonde coloring. This shampoo makes my hair super soft and it smells absolutely amazing. Will repurchase as I am very pleased. Also its cute!!!!

The definition of smooth wasn’t accurate until now because my hair wasn’t included in the definition. If you looked up smooth shiny perfect hair in the dictionary, you’d see a picture of my hair after using this shampoo.