Camille Florès was disappointed to find that most ‘it’ beauty products lauded in the press and by Instagram influencers are actually full of garbage – parabens, petroleum products, and those mysterious, could-contain-anything ‘fragrances’. And worst of all? They didn’t even work all that well. The young beauty addict decided to move to a place where nature had more value – Bali – and it was there where she got a great idea: to devise a beauty brand that was organic and effective. And so Flores Concept was born.